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Exhibition Stands - A List of Helpful Rules Of Thumb Marketing Articles | July 18 Solo gli utenti registrati possono vedere i link!
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, 2011
When you are planning to exhibit at an exhibition there are a lot of things to think about, you want your exhibition stands to run as smoothly as possible. Every choice you make could have a positive or negative effect.?
Planning
Do: Start your planning early, about 12 weeks generally will leave you a good amount of time to choose your exhibition stands Solo gli utenti registrati possono vedere i link!
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, furniture and other displays that may be required for an event
Don?t: Forget to promote your presence at the event to as larger and significant audience as possible. Use your companies? website, email contacts, existing customers and social media sites like twitter to promote your attendance
Do: Attend the event venue prior to your own show; this will help you spot any possible dead zones where the flow of visitors may be less likely to pass through.
Don?t: Pick an event that is too far from your business home Solo gli utenti registrati possono vedere i link!
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, the cost of hiring vans to transport your exhibition displays and staff may outweigh the benefits of exhibiting in the first place.
Exhibition Stands
Do: Try and source the best exhibition stands possible and have professionally designed graphics.? Exhibition stands are a fantastic advertisement for your business and will help attract potential customer.
Don?t: Try and save money in this area, exhibition stands will probably be your biggest outlay of money for the trade show, and that is for a very good reason.?
Do: Consider buying a modular exhibition stand Solo gli utenti registrati possono vedere i link!
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, they are versatile, easily transported and can be used to form an outstanding backdrop for your other displays
Exhibition Furniture
Do: Think carefully about what furniture you will need and what will best help the overall functionality of your exhibition stand.
Don?t: Take too much exhibition furniture. You want visitors to your exhibition stand space to be able to browse around your stand and view your products; a claustrophobic space will put potential customers off.
Do: Consider getting portable furniture. Portable lecterns and display counters will be an available choice of exhibition furniture, and they have the wonderful advantage of being much easier to transport that normal furnishing.
Don?t: Forget that exhibition furniture can be used for advertising too. Display counters and lecterns can be wrapped in your companies graphics.
Do: Consider hiring furnishings if you only plan on exhibiting at a single show.
Lecterns
Do: Take a lectern if you?re planning on giving a public demonstration on your product or a talk on the services your business offers. Lecterns will give off a more professional feel when addressing an audience
Don?t: Forget to check the lecterns microphone level prior giving your talk Solo gli utenti registrati possono vedere i link!
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, to loud and you will appear obnoxious, to quiet and you simply won?t get heard
Do: Make sure all your notes are placed on the lectern and in order prior to giving your talk.
Don?t: Forget to practise your speech or demonstration before the event; you want to be well prepared.
Display Counters
Do: Choose a stylish reception counter of an adequate size to greet incoming visitors
Don?t: Place your promotional materials on a display counter. A literature stand is a much better tool for helping your magazines, leaflets or catalogues into the hands of event attendees.
Do: Use display counters to display your products Solo gli utenti registrati possono vedere i link!
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, but be sure they fit in well with your product. You want your display counter to look stylish on its own, but not to overpower your product placed upon it.
Don?t: Forget to check a display counters size and weight baring ability. If a product is too heavy or will overlap your display counter, then it will be useless to you come event day.
During the past ten years I have authored seventeen traditionally published niche non-fiction books Solo gli utenti registrati possono vedere i link!
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, all of which (save one) have achieved bestselling status in their respective genres.
Here's the thing though; I have used only 2 topics to produce 16 bestsellers.
How do you do that; craft a series of titles from a single topic?
It's a little-known technique that dates back to the dawn of literature and is used by all bestselling authors either consciously or unwittingly.
And when you know the secret, you can also use this technique in writing fiction.
It has a lot in common with what the late great Alfred Hitchcock called the ?McGuffin?; the singular device he employed in all of his screenplays.
Hitch reckoned that everyone is looking for something whether they are watching a movie or reading a book and when you discover what people are searching for in your particular niche you will be well on your way to writing a successful book in record time.
And when you've done it once, you can do it all over again - as many times as you like.
Although considerable mileage still remains in the 2 topics I used to produce 16 bestsellers Solo gli utenti registrati possono vedere i link!
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, I decided eighteen months ago to research a third topic for its McGuffin potential and the result was ?Your Retirement Masterplan? (How To Books ISBN 1857039874) published in October 2004.
This title currently ranks No.7 out of 3328 competitive titles on and is due for a 2nd upgraded edition in February 2006; to be followed by ?How to Earn Money in Retirement? in April of the same year.
But the McGuffin on this third topic is only just starting to bite?
I also have signed contracts for these forthcoming titles:
1. ?Maximising Mindpower to Enrich Your Retirement? ? Publication date 2007
2. ?Give Your Mind a Daily Workout in Retirement? - Publication date 2008
3. ?101 Retirement Holi. Solo gli utenti registrati possono vedere i link!
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Solo gli utenti registrati possono vedere i link!
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Solo gli utenti registrati possono vedere i link!
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Solo gli utenti registrati possono vedere i link!
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Solo gli utenti registrati possono vedere i link!
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Solo gli utenti registrati possono vedere i link!
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