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Drush is a command line interface that lets you manage your
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MessaggioInviato: 30 Ago 2019 05:30:12    Oggetto:  Drush is a command line interface that lets you manage your
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Drush is a command line interface that lets you manage your Drupal websites easily. In order to avail the benefits of it
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, the scripting shell must be installed additionally on your hosting server. It comes preinstalled on SiteGround servers and you can make use of it with your hosting Drupal package. One main advantage of command line tools like Drush is that you can run the commands within the script itself. This seems to be very handy when you have to do a few things repeatedly. So we can say that, a well-written script can save you a lot of time.

Like Drush, Drupal console is also a command line tool which allows you to speed up the development and administration tasks of Drupal websites. Once you install these tools, you can easily perform the actions by simply typing the commands into the terminal window. Actions that generally take multiple steps might require you write some code. One main difference between Drush and Drupal console is that, Drupal console works only with Drupal 8 whereas Drush runs on Drupal 6 and Drupal 7 as well. So, if you are starting to work on Drupal 8, you should use both Drupal console and Drush.


Drush, the longstanding champion


We all know that these days the interest towards Drupal 8 is heating up and there are lots of people who are thinking whether to use Drupal console or Drush. One important thing that all the Drupal developers need to know is that Drush is a longstanding champion which is being used widely and supported in hundreds of contrib modules. But Drupal Console supports the modern Symfony console component which provides a new object-oriented interface for command line tools while exposing the Symfony framework to developers. You yourself can decide which command line tool suits the best for Drupal 8.

If you are expecting an answer to choose between the Drupal console and Drush, both the tools are important for Drupal developers and site builders. If you just go through the introduction of Drush and Drupal console, it provides you a detailed illustration of it and makes you walk through the process of installing Drupal 8 and writing a simple module using both the tools. The experienced Drush users who are new to Drupal 8 can take a lot out of the module creation walk-thorough.


Drush and Drupal console when used together, bring a lot of capability and power to Drupal 8 development. So, mastering both the tools can streamline your maintenance, site building and module development. Use both and get the best results.

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I’ve seen a bunch of data around ROI on influencer marketing recently and thought it was about time we wrote a post on that. It’s important to remember that along with some of our data we’re going to be referencing some other sources too, which may or may not reflect the returns on investment we can offer to clients as a business.


Now that’s out of the way lets get going.


In a recent article by convince&convert they cover some case studies that include some interesting stats.





Effectiveness can be a grey area and measured in a variety of ways, but with such a percentage difference between blogs and the nearest competitor (which for brands, Facebook is really a pay to play platform now) its clear to see blogs and other peoples Facebook pages are still getting amazing results.


One of the talent on our roster has an amazing stat i’d like to share, get ready to look away brands (yes she has a brand page, just like every other brand) — she achieves in excess of 90% ORGANIC engagement on her page.


Let me repeat that.


One of our SocialTalent achieves 90%+ organic engagement on their Facebook branded page.
Welcome to a new world. A world where people not only like a brand page, but they double opt in and actually go to check out the latest content on a regular basis (as well as getting to see all the updates).


This type of activity shines a light on the difference between brands and people. Brands have adopted a tone of voice, online persona and tried to be more human in the ‘social age’. Don’t get me wrong, thats a good thing — but this is why they’ve been doing that. It all sounds so obvious, but real people connections are the strongest you can have. I could be best friends with the John Lewis or Selfridges customer support on twitter, but I know they go home after their job. I also know that a blogger lives and breathes their content — they don’t go finish and go home. Most of their content is created in their home in some cases, so I’m immediately more engaged.


Social media has allowed people to be connected. That is not going to go away. Platforms will come and go (they have already) but the feeling people are now getting used to is the feeling of connectivity. That any post from their social profile could be seen by anyone in the world (using that platform) along with inherent need as humans to share information, this is where we are, people are driving it, brands are getting more involved, but the two audiences are very, very different.



People like numbers — numbers are easy to understand, we’re used to them and can easily define successes by numbers, its important. Today, still in 2015 people are obsessed with the wrong numbers, but I guess its part of our job to educate and teach the important social media metrics that can be measured and the ones that actually mean something.


ROI is just the same — the numbers speak volumes… In this case numbers actually affect the business, the marketing, sales, recruitment and many other areas — a successful marketing campaign can take your business from one level to another qu.
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MessaggioInviato: 30 Ago 2019 05:30:12    Oggetto: Adv





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